BRAND IDENTITY
ARCHITECTURAL BUREAU
ABOUT
Korner is an architecture bureau dedicated to crafting modern, functional, and aesthetic spaces that reflect each client’s vision
TASK
Develop a brand strategy and visual identity for the architecture firm Korner across five touchpoints: business card, letterhead, form, posters, and catalog.
1. Visualize mockups of the designs.
2. Select printing technologies and materials for the production of these items.
3. Provide specifications for production at the printing house.
THE STYLE
The chosen style is modernism, emphasizing simplicity, functionality, and innovation—an ideal match for Korner’s values.
THE IDEA
The construction laser level, intersecting horizontal and vertical lines, perfectly symbolizes precision, structural integrity, and professionalism in architectural planning. These lines, forming right angles, beautifully convey the idea of meticulousness and a structured approach while subtly reinforcing the firm’s name, "Korner".
This element adds depth and uniqueness to the firm’s branding, linking its visual identity to architectural principles and simultaneously hinting at its attention to detail and quality of work.
DELIVERABLES
BRAND GUIDE
A comprehensive, 30-page brand guide with explanations of the design choices, brand voice, and visual elements, covering logo usage, color palette, typography, and applications for different media.
FINAL FILES
Vector and raster file formats (AI, EPS, PDF, JPG, PNG) prepared for both print and digital use, organized by asset type.
MATERIAL SELECTION AND PRINTING TECHNOLOGIES
A curated selection of materials and production technologies for each item, ensuring quality, durability, and consistency.
Specifications include paper types, finishes, and special printing techniques (e.g., spot UV, embossing).
TECHNICAL SPECIFICATIONS
Detailed production specs for the printing house, including color codes, dimensions, bleed, and margin details for precise and high-quality output.